What is Video Production?
Video production is quickly becoming a crucial strategy for many business marketing plans. Video production provides the ability to relay crucial information to loyal customers, potential leads, and the general public in an affordable, efficient, and timely manner. The world is quickly becoming digitized, and with this exponential trend, small and large businesses are adapting quickly before they get left behind.
But what is video production? What is video production used for? Is video production expensive? These are common questions, so today we’re going to shine a little light on the topic.
The Basics of Video Production
Video production is the process of creating a video for television, internet platforms, or personal content. Video is often recorded in digital format in the 21st century and is stored on a variety of storage files such as memory cards, SSDs, and more. Typically, there are three core phases of video production that the producers go through:
- The pre-production stage,
- The production stage, and
- The post- production stage.
Common uses for video production are corporate videos, wedding videos, educational videos, and more.
Video Pre-Production
The process of pre-production involves planning the whole video from start to end, including variables such as storyline, script, actors, lighting, aspect ratio, and much more. This process is often thought to be the most crucial and is really what professionals earn a lot of their value. This is because a well-planned video leads to a more efficient shoot, less opportunity for error, and an overall greater end result.
Video Production
The second stage, production, is where the filming of the actual video takes place. This stage follows the outline written in the pre-production stage and brings all of the planning, equipment, and producers together to stage and capture professional video footage. It is important to ensure that all aspects of a video are of high quality during this stage, including lights, audio, and all cameras, because to reschedule and reshoot due to a shot mic or full SD card is a costly time and monetary expense.
Video Post-Production
Lastly, is post-production. Post-production is often seen to be the least exciting part of the process, but many professionals would disagree. Although all stages are important, the final stage is where professional video editing services earn their value. This is because it takes vision and technical know-how to bring the RAW high-quality footage and b-roll from a bunch of individual files into one cohesive masterpiece of a video.
How Much Does Video Production Cost?
The honest answer to this question is… it depends. This is a very complex topic that deserves it’s own article, but costs vary according to the equipment used, the length of the project, what type of project it is, and much more. However, jobs can range anywhere from $1,000 to $50,000 according to the job. The more elaborate, time consuming, and revisions required, the higher the cost.
Top Reasons to use Video
It is important that small businesses consult with a professional videographer to ensure they are capitalizing on the industry knowledge that can bring an end result from good to great. Moreover, our team of Guelph video production professionals is ready to coach your business from start to finish so that you can make your investment go further with reused content, stay ahead of top video trends, and more.
If you are interested in getting started with video production, we would love to get in touch! Contact us today to begin with a quick chat to learn how video can help your business. If you are interested in learning more tips and tricks for using video, check out our top video news page for more helpful articles.
