Using Video in 2022

As 2021 comes to an end and businesses, institutions, and communities look to a new year, it is common to ask the question, “what’s next?” For many businesses, the goals are always the same, how do we reach a larger audience and how do we retain more clients? Though this may be an age-old question, the answers continue to shift. One strategy that isn’t going away, however, is the importance of creating value for your clients.

Achieving continued growth while still providing genuine value to our prospects and customers is a huge challenge. It’s not easy to strike this balance in any company, whether it’s a small business or a huge corporation. As your customer numbers grow, so too does the impact of churn on your bottom line. So while growth is important, value creation is critical for the wellbeing of your business.

-PipeDrive

Value creation is crucial to a successful marketing strategy because it builds trust with your networks, promotes you as a thought leader, and gives the customers something they need. One of the best ways to achieve value is with video content for marketing. Looking ahead to 2022, there are 3 key strategies to consider as the online marketing world transitions to the new year.

How Long Should My Video Be?

Although the 5 benefits of video creation will remain standard for some time, each new year brings unique opportunities for the marketing sector to perform new research and tests. With Video, one of the biggest changes to expect for the 2022 year will be adjusting video length for optimization.

Of course, length can inherently depend on the video purpose and platform but here are a few good general guidelines to keep in mind:

• The average length of content for businesses, such as video features is around the six minute mark;
• Over 60% of all videos are under two minutes (this is due to platforms like Tik Tok and YouTube Shorts); and
• Almost 60% of viewers say that if a video is “too long” they won’t finish or even watch it.

When creating a video feature, it is also good practice to make sure that you recycle your content. Of course, you don’t want to bore your audience with the same video over and over, so finding new and creative ways to capitalize on creative video editing is a good way to make sure the money you invest in your content is used as efficiently as possible.

Educational Content

A huge trend that is taking over the digital marketing world is the creation of content that has value or “Value marketing”. This term is part of a broader marketing strategy called inbound marketing. Inbound marketing, essentially, focuses on building a healthy library of useful content, such as white papers, blogs, and webinars which creates real value for your clients.

This approach is becoming more and more popular because it builds true loyalty with your website visitors who turn into qualified or “earned” leads. inbound marketing isn’t going anywhere and those that refuse to change with the times will be left behind.

“the best way to turn strangers into customers and promoters of your business.”

Optimizely

Video is a pillar of the inbound world because it allows visitors to your website to put a face to the business. It is also crucial because your visitor’s time is valuable and video allows you to convey more information in a highly visual yet concise manner. This is why it is important to work with professional video makers when making your content, to ensure that your message is visually appealing and to the point.

Here are some popular ways in which video is used to create valuable inbound marketing material:

• Educational video tutorials;
• Product & service features;
• Branding commercials; and
• Event video.

Get Started With Video Today

Video continues to become the most popular medium for creating quality connections with your audience. Whether you’re talking to people at the beginning or end of the buyer’s journey, make sure you present a good impression with your video.

To learn more about using video for your business, keep up to date with current video news and updates. If you want to learn how video can be used to improve your own unique business, speak with a video professional today.