Using Video to Increase Holiday Sales
The holiday season is right around the corner, which means that the shopping season is upon us! For many small businesses, this time of year presents an opportunity to capitalize on the shopping sprees by attracting new customers and moving stock while they can. However, your small business will be only one of thousands of other businesses trying to sell their products.
“6x increasing growth of watch time for “holiday” shopping content on YouTube over the past two years.”
Think With Google
So, how do you stand out from the crowd and attract shoppers during the holiday season? Well, creating video for small businesses during the holiday season is a simple yet powerful way to make your brand visible and close sales faster. Videos let holiday shoppers see:
- A detailed advertisement for your products;
- Get in front of shoppers while they’re online shopping; and
- Share your business’s holiday story.
Share a Detailed Advertisement of Your Products
Advertising during the holiday season is tricky because consumers are barraged with countless ads that boast the next big product or a hot new trend. So, to stand out among the noise, it is important to make sure that your holiday ads are high-quality content that is going to catch eyes and promote your product clearly and efficiently.
There is no better way to promote a product than with a compelling product video that will outline what your product is, how much it costs, what features it offers and more. With text ads or photos, it is tricky to fit all of that information into one 500×500 square, not to mention that consumer attention spans
“People have an attention span of eight seconds, a decrease from 12 seconds back in 2000 , according to a Microsoft study. And that human attention span decreases by 88% every year.“
Jia Wertz – Forbes Contributor
Therefore, with such limited attention spans, using highly engaging video content that can attract a consumers eye and relay a message visually and efficiently is more important than ever to securing high sales during the holiday season. If your business is new to product videos, get in touch with a Guelph videographer to learn more about the benefits and creation process. We also recommend taking a moment to learn the top five reasons why business’s should implement video marketing.
Get in Front of Shoppers While They’re Online Shopping
It’s important to note that attention spans are getting shorter but it is also crucial to note that those same people are spending significantly more time online and buying more products online because of it. These stats may sound contradictory but they actually point to a common trend of impulse buying online.
“Online sales will make up 18.9% of total holiday season retail sales this year, a 1.4% increase over 2020. Holiday ecommerce rose 3.5% YoY in 2020 in light of the COVID-19 pandemic, with ecommerce as a whole surging from $140.28 billion to $185.88 billion.“
ROIRevolution
Since online shoppers become more distracted online but are more likely to buy things they see and like, it is imperative to ensure that your business is getting in front of the right shoppers as often as possible with strong video content. Also, as video platforms, such as Instagram and TikTok, move towards video content and further away from photo and text ads, small businesses should make sure that they are getting ahead of the product video trend this holiday season by getting in touch with a Guelph videographer.
Share Your Business’s Holiday Story
Lastly, a video feature during the holiday season is an opportunity for a small business to share their story with audience in a personal and meaningful way. The holiday season brings many feelings of joy and sometimes stress to your customers. So, finding a way to bring a smile to your customer with a professionally edited video is likely to get your small business that holiday sale.
Therefore, taking the time to connect with them, share some kind words, and wish them happy holidays makes a difference. This is also an opportunity to be inclusive to a diverse nation by recognizing holiday celebrations and practices of many different religions and beliefs. Just make sure that you know how to use video throughout the Buyer’s Journey to make sure you’re connecting at the right time with the right content.
Guelph Videography for Small Businesses
At Cut Above Media, we specialize in video services, especially product video features for the Guelph area. If you are interested in getting started with video, get in touch with a Guelph videographer today.
If you would like to learn more about how to use video for your business, we recommend you read our news & updates section to get popular video tips and tricks.
