Top Benefits of Using Video for Real-Estate
The Canadian real estate market has gone through historic highs throughout 2021 year as many Canadians decide to move out of the big city and into neighboring suburban towns. With all of this excitement and change, real estate agents have seen an incredible opportunity to help their clients during the transition and, of course, make a commission.
“Like any other online marketing discipline, getting in front of the right customers is posing more and more difficult.”
-Forbes
However, as the market begins to slow down and demand levels out with supply, many real estate agents may find themselves in need of high-quality marketing tools to continue moving properties at a high level. Through this need comes the blossoming trend of real estate video marketing, a systematic approach that leverages high-quality video features, drone video, and video editing techniques to capture a house in an exciting and in-depth way that simple pictures just can’t match.
Drive Traffic to Your Real Estate Website with Video
Your website should be the bread and butter of your real estate business. It is a great way to host your MLS listings, tell potential clients about who you are, and show off your previous successes. This is key to growing your network of home buyers and loyal clients but how do you continue to drive valuable traffic to your site? Well, it turns out video does that.
A Forrester research study found that websites with video on the page were 50x more likely to receive a top-of-page ranking on Google’s first page. That is incredible.
“On the keywords for which Google offers video results, any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index.”
Forrester
Also, real estate content creators who know how to make high-quality video content, place their content on YouTube, and then embed that content on their website. This means their content is 100% likely to be indexed by Google (because Google owns YouTube). Therefore, their content is even more likely to be shown to people searching house-related squeries on Google.
Using Drone To Promote a Real Estate Listing
Using drone video to promote a listing is quickly becoming a staple among real estate professionals. Homebuyers want to get the full picture of their house to answer questions such as, “How’s the condition of the roof?” before making an offer.
Drone video is also a great way to wow your buyers. Its also especially important to use drone video for commercial realestate so that business owners can get a full-scope idea of how the building is constructed, where the shipping docks are, and more.
Adding Emotion to Your House Showings
One of the primary benefits of using video when showing houses to your clients is that you can add emotion to the experience. During times of COVID-19, house hunters have been left with a mostly virtual experience when looking at new listings. Sure, pictures get the job done, but they don’t really allow you to understand how a house flows and it’s easy to miss parts of the house with images.
“An exciting and engaging video will pique buyers’ interest and make them more likely to reach out to you or your real estate agency. It’s one of the best real estate marketing techniques you can employ right now.”
HubSpot
However, with video real estate agents can show their clients a continual shot of the house. Buyers can see how large a hallway really is, whether that walk-in closet is really a walk-in, and what the backyard actually looks like. All this is possible with video for real estate. Another hidden feature of the video is music. With professional video editing services, real estate videos can be clipped together in a smooth, cohesive piece that allows for the beautiful music that can pull on the heartstrings of home buyers better than a picture ever could.
Start Impressing Your Home Buyers With Video
Video is here to stay and your real estate business can benefit from video in many ways. To get ahead of the game, learn about the top trends for video in 2022. If you are interested in getting started with video services, take some time to speak with a video professional.
If you are interested in learning more about how to use video to improve your business, check out our video news & updates page for more.
