Should I Reuse My Video Content?

So, you’ve worked with a professional videography company, shot some incredible video features for your products or services, and have published your content online to discover your customers love it. That’s great news and is one of the 5 core trends in video marketing. However, now you may be thinking to yourself, “I don’t have any more videos to share”. Video content creation is an exciting time for businesses, however, the process often involves a monetary and time investment to create good material.

“Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%.”

DreamGrow

If you have found yourself in this situation, you aren’t alone. Many companies understand that simply re-posting the same video over and over will bore their customers and cause distrust. Consistent new video is crucial to an effective marketing strategy but can cause stress for companies when they are faced with non-stop content creation.

So, how can businesses ensure that they get the most out of their investment? In this article, we’ll be touching on some key tips and tricks for making your footage go the distance.

Work With a Third-Party Video Company

The need to create content that pays dividends is paramount and third-party video producers are pros at getting the most out of a shoot. This is why companies are turning to professional videographers more frequently. Professionals will help businesses capitalize on their knowledge by:

• Ensuring the video is shot on high-quality equipment;
• Applying trending insight and video strategies;
• Taking care of organizing the shoot (actors, lighting, etc.); and
• Using professional editing services and strategies to recycle content into multiple deliverables.

Anyone can take the latest iPhone and piece together a quick social media reel but in many cases, customers can spot the difference between professional content and amateur attempts, and that’s ok! Not everyone can or should be a professional videographer. It’s important for businesses to stick with what they are good at and work with outside services when needed to save valuable time and reduce stress. It is also important to note that, although many people can shoot a quick video on their phone, very few people can properly edit, format, and repurpose video at a professional level.

Using Editing to Recycle Footage

Many businesses find getting into video creation is daunting because they think they’ll have to shoot a brand new video every week. This is a common concern and completely understandable but the good news is, this isn’t always necessary. In reality, many professional videographers are experts at repurposing content with video editing services that can create completely new end results.

“Repurposing is essentially altering the content format and reusing it in multiple ways. In a rat race of creating and uploading new content, marketers often forget about the untapped potential of their pre-existing content.”

MotionCue

With this often overlooked approach, many businesses are able to save lots of money by paying for just a few hours of editing services instead of another full video feature. This way, businesses are able to stretch their investment much further, which also saves a lot of time and effort for their marketing team.

A good example would be, to hire a video professional that will shoot a video feature for your brand new product; which is about 60-90 seconds. The videographer should know to capture plenty of b-roll of the product, the actors, the location, and more. Then, when the company needs more content all they need to do is hire the professional for a few hours of editing (significantly more affordable than a new shoot) to repurpose the content into 2-3 social videos such as:

• Advertising different product colours;
• Highlighting specific product features, i.e battery life; and
• Promoting your brick and mortar store as a fun place to shop.

There are many ways to recycle video and it is becoming more and more popular as new video strategies for 2022 continue to appear; the key is to get the most out of your investments.

Start Using Video Today

Video is a powerful tool that can open up countless opportunities for your business or brand. It is important to leverage video in a meaningful way that will create value for your clients and network.

Also, understand that you should feel comfortable with the process. If something doesn’t feel right, trust your gut. The best way to dive in to this world is often to speak with a professional so they can help answer any questions you may have.