Learn to Educate Your Customers with Motion Graphic Videos
So, you’re interested in motion graphic videos but you don’t know where to start. Maybe, you have a bunch of questions like, “What are motion graphic videos?”, or “How can motion graphic videos be used for my business?”
“Motion Graphics is essentially graphic design made video. This style combines sound, text, charts, symbols, and animation, to convey hard data and written information in a compelling and clear way.”
-Yum Yum Videos
Motion graphic videos (also known as “explainer videos”) offer a lot of opportunity for small and medium sized enterprises (SMEs) to tell a compelling story, educate an audience, or promote a product/service in an entertaining manner. So, to shed some more light on this subject, this article will be answering some of the common questions associated with motion graphic videos.
What are Motion Graphic Videos?
Some people may find themselves wondering what a motion graphic video is or how a motion graphic video differs from other video styles. Typically, motion graphic videos for businesses comprise a series of animated graphics (such as images, icons, charts, etc.) which are animated and arranged in a storyboard. These animations are typically accompanied with music, sounds, and voiceovers that articulate the videos’ message and educate the audience.
How Can Motion Graphic Videos be Used for My Business?
Many businesses, especially those with innovative products or services, find it challenging to educate their audience on what their products and services do, and how they may add value to their customers’ lives. This process, often referred to as the education or consideration stage of the Buyer’s Journey, is challenging because it requires educating leads in a very short window. Leads need to learn exactly what it is you’re trying to sell and why it benefits them, without getting bored or confused.
This is where motion graphics videos are most valuable. Photo and text ads work, but they can only accomplish so much, especially as social media and search engine platforms continue their preference for video content. Therefore, taking advantage of this transition is in the best interest of business owners.
Moreover, in contrast to many other amazing video content options, creating motion graphic videos can be very hands-off for business owners. By hiring third party video professionals, the only input needed from the business is the project intent and a script. From there, a small business can have a creative and informative end product created for them with very little time-investment.
Get Started With Motion Graphic Videos Today
Running your business is hard enough, leave the video creation to a professional! To learn more about how to improve your business, educate your leads, and grow your marketing collateral, get in touch with a video professional today.
