How Video Editors Help Small Businesses Save Time and Money
So, you own a small business and want to start leveraging your video content to gain more traction with clients, but you don’t know where to start. Many businesses decide to start their video journey by producing the top 5 videos every small business should make. However, creating videos can have significant time and money costs that can be overwhelming.
“I love editing. I think I like it more than any other phase of film making. If I wanted to be frivolous, I might say that everything that precedes editing is merely a way of producing film to edit.”
Stanley Kubrick
This is where professional video editing services can come to the rescue. This article will cover how video editors can help your small business save money and time.
Save Your Money With Professional Editing
Today, many small business owners and other professionals are looking for new ways to take advantage of video. However, video production is not a cheap endeavor and can range a anywhere from $500 to over $10,000 for a single project. Therefore, many businesses that are just starting out and looking to save money will opt for shooting video content themselves, either on their phone or a DSLR camera they own or rent.
This approach is quite common but often leaves the businesses with a dilemma. Now that the content has been captured, how should it be edited? Although editing seems easy, it can be a very complicated process and is often the difference between an average video and a great one. Editing is where the magic happens.
Therefore, businesses can save a lot of money if they shoot the content themselves and hire a professional video editor to create an end result they can be happy with. Because there is significantly less work and equipment required in the editing process, this cost is typically very reasonable and can actually save businesses more money than if they tried to edit the content themselves.
To prove this point, lets look at an example. Video editing programs are not cheap, in fact Adobe’s Final Cut Pro software is approximately $300. Also, learning these programs takes a long time and lots of effort. There are many different tools and practices to learn just to create an entry-level clip. But, let’s assume you’re a reallyyyyyy good learner and can learn the basics in eight hours (or a standard days work). It will also take about another day to actually edit the video with the new skills you learned.
Many business owners value their time at a minimum of $100/day. Therefore, the opportunity cost of not working on your actual business (making products, providing services, etc.) is ~$100/day.
Therefore, the combined cost of purchasing editing software and editing it yourself comes out to ~$500 for an end result that will likely be mediocre compared to professional results [no offense intended 🙂 ].
This ~$500 in cost, in many cases, is about the cost of hiring a professional video editor to do a high-quality job. Not only does hiring a professional just make sense for quality and speed but it also gives business owners back ~$200 of their time where they can be making money, which is incredibly valuable.
Get in Touch with a Professional Video Team Today
Starting your journey with video production can seem a little overwhelming. That’s why Cut Above Media is here. We help business owners take the stress out of video creation and produce content that our clients love.
Contact our team today to find out how we can help or visit our news page for more video tips and tricks.
