Top 5 Benefits of Using Educational Video
Online learning is quickly becoming one of the most exponential trends in our digital world with the e-learning market projected to grow by $12.81 billion between 2020 and 2024. Simply put, online education provides convenience, efficiency, and (in many cases) quality that in-person education doesn’t.
Educational videos have been proven to:
- Provide convenience to students;
- Drive competitiveness for quality;
- Reduce greenhouse gas emissions;
- Be cost effective; and
- Be beneficial for business.
This article will dive into each one of the top five benefits of using educational video for your organization and how to get started today.
Educational Videos are More Convenient for Students
Online learning with educational videos is a tremendous way for students to take learning into their own hands. When students are given the option of online learning, they are given permission to progress through a class at their own speeds, whether that means getting ahead when they have extra time or taking a break when they are busy elsewhere.
“It’s not always easy to get to class. You may have to commute long distances, battle with health problems that make it hard to go out, juggle babysitting or daycare schedules, fit classes in around frequent business trips, or any number of things. Online training makes education more convenient.”
CareerStep
If your organization is considering educational videos as a viable option for delivering a course or informative series, then you will be providing flexibility to your program that your students will appreciate. This is one of the driving forces behind online learning as the world becomes more globalized and digital.
Online Learning Provides a Meritocracy Through Availability
Next, online learning with educational videos provides significantly more options to choose from for students. Educational videos reduce the barrier to entry for teachers and capitalize on class platforms with thousands or millions of students instead of hundreds in traditional schools. This factor has driven many more teachers to create online content to capitalize on this potential market. Although this means there are significantly more low-quality classes available, this also means that there are significantly more high-quality classes too.
“A Babson/College Board study in 2012 showed a glimmer of early recognition of quality in online education. The survey revealed that 77% of academic leaders thought online education was equal to or superior to learning in a physical classroom. Over 69% of chief academic officers believed online learning is a critical part of long-term education strategies.“
Forbes
It is crucially important for organizations that are creating an online education course to ensure that their videos are high quality so that they can attract and retain students. Some of the best ways to ensure top content are to know How to Use Video in 2022 and to work with professional videographers to get the most out of each shoot, as well as capitalize on industry-leading video equipment and editing techniques.
Online Education Reduces Greenhouse Gas Emissions
One benefit to online learning platforms that no one saw coming was the environmental benefits. Due to the remote nature of learning through educational videos, students and professors do not need to commute to a physical location for classes. Moreover, learning remotely means that a third-party building (lecture halls, seminar rooms, etc.) is not needed for hosting a program, since the videos may be recorded and watched at home.
“This statistic reveals the impact that eLearning has on our environment, given that eLearning can be done remotely and that there is no need for students to commute. The reduced travel also reduces the carbon emissions from transportations, and a single eLearning course can help lessen CO2 emissions by up to 86 percent than a comparable in-person time.“
SkillScouter
With the rising concerns associated with climate change, educational videos are a great way for environmentally conscious academics to have the best of both worlds; a high-quality lesson and reduced emissions.
Online Education is Cost Effective
Learning online via educational videos is a cost effective way for students and teachers to participate in academics for a few reasons. First, the upfront costs of the class may be higher for creation, however, once the class is created it has a longevity that in-person classes simply don’t. This is because a video recorded lesson may be relevant for two, three, or even five years. In contrast, in-person classes require a teacher to be in class for the lesson to be delivered, over the course of five years this requires a tremendous amount of energy and facility/gas/resources costs.
Second, in-person classes are restricted to the amount of students who may physically fit in a room (a couple hundred at most). In comparison, online classes may teach anyone who has access to the class link, with some online classes even reaching hundreds of thousands, if not millions of students at the same time. This creates an incredibly profitable opportunity for online educators via the economic concept of economy of scale; sure, it might cost a lot to make one class but the long-term benefits of that investment can be lucrative.
“It’s on track to pass $1 trillion in the near future.” Normal, everyday people are capitalizing on the rise of online courses and turning their knowledge into passive revenue-generating machines! Udemy alone has over 35,000 instructors teaching 80,000 different courses to 24,000,000 students.”
Forbes
Lastly, working with professional videographers significantly reduces the cost and time commitment of creating online education videos. This is because organizations like Cut Above Media, a video production company in Guelph, use their expertise to organize shoots effectively, provide Netflix-approved video equipment for high-quality video, and edit/produce final videos to have professional results every time.
Educational Videos are Beneficial for Businesses
Of all the benefits for online education, the top one would be the business advantage it provides. Educational videos may be used for countless purposes; teaching a course, teaching a consumer how to use a product, teaching the benefits of your tax services, etc.
At Cut above Media, our top clients understand the power of educational video and continue to leverage its benefits to educate consumers and build loyalty. Educational video production is especially useful when businesses learn How to Use Video Throughout the Buyer’s Journey because it is effective in providing value beyond a simple product or service.
Get Started With Video Production Today
Learning how to implement educational videos into your organization can have tremendous benefits and make your constituents happy. To get started, contact a Cut Above Media representative to leverage the top video production company in Guelph.
If you want to learn more about video production strategy for your business, visit our video production tips and tricks page.
